Textured hair seems to be all the rage and the formulation of products to meet the needs of coily hair consumers has seen an increase in recent years. One look at retail shelves and you’ll notice that every hair care manufacture in the market has worked to create a line that specifically cares for the different textures and types of hair beyond the simple fine, normal and coarse. Garnier Fructis has introduced its Wonder Waves collection and Herbal Essences has its very own Totally Twisted collection, each promising to give curls much needed TLC.  But even as the curly boom demand being met with a generous cosmetic company supply, for ethnic hair a lot of the products that are offered just aren’t cutting the mustard when it comes to proper care. In order to meet the need, company’s like Miss Jessie’s and Carol’s Daughter have been created to help women of color tame and nourish their tresses using products specifically tailored to care for ethnic hair. Unfortunately for many however, the cost and limited availability of these products oftentimes made it difficult for beauties on a budget to get their hands on them. Well discount retailers like Target, Wal-Mart and even Walgreens are bringing these hair care solutions to their commerce concerned customers and adding a little diversity to their health and beauty departments.

First the curly community was rocked by the news that Miss Jessie’s product line was being available at Target, with the introduction of The Jane Carter Solution and CURLS brands following closely on MJ’s heels. Target has even gone the extra mile of creating its own line of shea butter infused products in order to “catch the wave”, offering shampoos, conditioners and other hair care elements under its recently launched SheaMoisture brand. These contemporary garnishes to Target’s inventory are the retail chain’s way to make good on its trademark promise that its customer base can “Expect More. Pay Less” on a wider variety of beauty products. As Senior Vice President of Merchandising Keri Jones states in Target’s press release on the matter:

“By offering an accessible assortment of salon-quality brands and everyday essentials, Target is the destination for guests’ beauty needs. With the introduction of Miss Jessie’s and other new launches, our guests will now find more of the products they want, need and trust.”

Read more HERE.

Healthy Hair Wishes,